JHC

This was a virtual store concept my team and I came up with, the idea was to combine a store experience with well known architects, in this case Scarpa and the beautiful Brion Cemetry and Sanctuary with Verizon products.

The idea was to allow the Verizon customer to shop the exact products available at a store, but in a completely unique environment.

Elements such as spatial sounds, nature sounds, animated tree branches swaying in the wind, time synced weather and sunlight, and more gamified experiences were part of the pitch.

This was a fun project I led recently where the brief asked to create a unique storytelling experience for our customers that explains how 5G can impact our lives.

We decided to use AR as the medium to convey this story and created three different scenarios to quickly tell a 5G story. The use cases ended up being:

-A pilot and a mother unable to attend her sons T-Ball game so she watched it live via her cell phone from the airport.

-A lone game player, suddenly engaged in a multi player gaming situation thanks to hi-speed 5G internet connection.

-A generic museum experience enhanced by the use of 5G technology, a nod to our “The Met Unframed” experience.

The customer would be able to come into a store and lens their phones camera over a QR code which actived the experience from the table top display.

This was a fun project I led recently where the brief asked to create a unique storytelling experience for our customers that explains how 5G can impact our lives.

We decided to use AR as the medium to convey this story and created three different scenarios to quickly tell a 5G story. The use cases ended up being:

-A pilot and a mother unable to attend her sons T-Ball game so she watched it live via her cell phone from the airport.

-A lone game player, suddenly engaged in a multi player gaming situation thanks to hi-speed 5G internet connection.

-A generic museum experience enhanced by the use of 5G technology, a nod to our “The Met Unframed” experience.

The customer would be able to come into a store and lens their phones camera over a QR code which actived the experience from the table top display.

I led the concept and design for J Crew’s 40th anniversary virtual store experience. Everything in this site was thoughtfully planned to align with the new summer line that would be presented true to J Crew style in a virtual beach house located somewhere in New England. This project was thoughtfully designed along with a well executed social media marketing plan including sizzle videos and animations to draw the user in.

To the left you’ll find some reels from the social media campaign.

I had the honor of working with this start up makeup brand “Bakeup”. The client asked for a design that was out of the box and not traditional. I went for this very colorful expansive environment that allowed for the company to display their product in a unique and eye catching way.

A project I led the concept and design for at my company. Prada hired us to augment onto their Luna Rosa mens cologne campaign. I re-created a water world similar to what was seen in the campaign video and added gamified ingredient collection elements throughout in a timed hi-paced race the clock game. It is currently being played throughout retailers worldwide.

One of my favorites: I designed and led one of Disney Music Groups first ever virtual shopping experience. They wanted the experience to look similar to their traveling trade show booth, but I added a little bit of meta “in the clouds” because this is a virtual store. The client loved it and has signed on for more real time virtual experiences.

One of my first and most memorable projects at Verizon was this store in San Francisco on Market Street. I was able to layout the typical “Next Generation” store type in this location but the large square footage meant that we would have to double of each product which felt like a waste of space.

To overcome this challenge we decided to dedicate a small area for future experiences. A space that was modular and allowed for take over moments for OEM’s or Pop up experiences like this VR experience shown in the renderings and images.

We partnered with RYOT agency who created VR content of SF bay area wilderness and outdoor activities allowing us to display 360 content to our customers via our custom designs VR booths.

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One of my first projects as design team lead at Obsess was for Neostrata, a brand within Johnson & Johnson. We created an immersive virtual world based on the concept of an oasis for your skin. The user is able to navigate through many different environments to learn about the product and shop.

This is another “Future Retail” concept I worked on, where we were exploring different material uses and different ways to display product throughout the store.

I built a VR experience using Unreal Engine 4, where we could load our material choices and apply them in real time and experience them in real world scale while in VR.

This interactive way of designing with the team was successful and is now part of our design process.

One of my proudest moments was working on this project for St Jude where I felt like I was actually making a difference in someones life. I led a team of designers to create their first virtual store where users were able to navigate a winter wonderland and make donations to the organization, supporting children with cancer.

This was a test project I did with Ralph Lauren, where they wanted to see the level of detail we could provide with their product. These 360 images confirmed that we could meet the level of detail and realize in a virtual environment and they are signed up to create a virtual store in the future with us.

I designed and managed the on going design iterations for this luxury chocolate brand. We created the first ever virtual store for Ferrero which allows their customers to navigate a moody lux environment and buy chocolate.